The Luck Factor rips apart the notion that luck is something that just happens. Dr. Wiseman reports on over three years of scientific inquiry into what is often considered the most unscientific topic of all. However, Dr. Wiseman suggests another reason for the lack of scientific research into luck:
"The situation is akin to the old story of the man who knows he dropped some treasure in one part of the street but searches in another part because the light is better there."
Dr. Wiseman's central thesis is that luck can be predicted and therefore controlled. He offers four "principles of luck", then explains how we can harness these principles to live luckier lives. The four principles are:
- Maximize your chance opportunities
- Listen to your lucky hunches
- Expect good fortune
- Turn bad luck into good
Resources for
American Gift Club
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